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Published on 07/05/2012 at Thu Jul 05 12:01.
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(Image courtesy of Shadd Ring/Broncos Planet)

Forget Madden video game covers, our favorite quarterback is on the cover of a cereal box.

Denver Broncos quarterback Peyton Manning appears on the Wheaties boxes being sold in Colorado, according to our friends at Bronco Planet.  The box, with Wheaties’ fittingly orange background, shows Manning in workout attire with a football in hand.

This is the second time–which we are aware of–that Peyton has graced the cover.  Legendary former Broncos John Elway, Terrell Davis and Steve Atwater had that honor in the late 80s and early 90s.  Three other players — linebacker Jack Del Rio, cornerback Ty Law and running back Tony Dorsett–appeared on the cover before joining the Broncos in their respective careers (Del Rio joined the team as a coach).

Among the observations to be drawn from the box is the fact that while the league is now officially outfitted by Nike, Manning is still endorsed by Reebok — he’s wearing one of their shirts on the cover.  This offseason, Manning has clearly shown that he is not yet ready to part ways with his Reebok cleats.

A second observation is that Manning takes full advantage of off-the-field endorsements.  According to Forbes, Manning earns $10 million annually from companies including Reebok, Sony, Wheaties, DirecTV, Gatorade and Papa John‘s.  Combine that with the $18 million the Broncos are paying him this season and Manning will make more than $28 million in 2012.  Not bad.

Will you buy a Wheaties cereal box featuring Manning this summer?  Let us know in the comments below.

  • herc_rock

    I bought one yesterday, son!

  • TheTroglodyte

    Grain has only been in the human diet for the last 5,000 years. For more than 200,000 years we never touched the stuff.

    Grains contain Lectins which is in them to help protect them from being eaten by insects.

    Lectins are proteins the human body cannot digest so they pass through the wall of our gut undigested and damaging it along the way. Because the Lectins are literally attacking your body as it passes through, it causes your immune system to build up special properties to defend itself.

    So far so good right? WRONG!

    Lectins actually emulate your bodies normal body tissue/proteins and this actually confuses your immune system which causes your body to attack itself. Literally.

    Diabetes, Cancer, Heart Disease, Over Weight Issues, Immune Deficiency, Mental Instability, the list goes on and on and are all partially caused (and sometimes caused to a great extent) by grains.

    That’s right, your Wheaties are killing you. Therefore Peyton is killing you!

    No, I won’t be buying a box any more than I will be asking the man who is trying to murder me for an autograph.

  • Jon

    Wow, that was a mood-killer.

  • herc_rock


  • areferee

    “Wheaties… Breakfast of Colonoscopies”!

  • TheTroglodyte

    haha sorry, I thought it was funny but I have a twisted sense of humor.

  • Mama Bicho

    Does that mean I should give up my Grape Nuts?

  • TD30isMVP
  • TheTroglodyte

    We can find articles online to agree with whatever we want. Can’t just go off of some random article to come to any conclusion. One has to spend years studying for themselves and speaking with molecular biologists who understand the break down of cells in our body. I’ve got no problem with someone not agreeing on Grains. But it’s very ignorant to post that kind of an article and claim hogwash lol

  • TheTroglodyte

    Besides that, despite the fact I was a certified sports nutritionist and trainer and have spent a great part of my life studying nutrition, and I do believe grains should be severely moderated, I don’t believe eating Wheaties is going to kill you nor do I think Peyton is trying to murder me. It was just a joke.

  • TheTroglodyte

    One last thing, try cutting out 100% processed foods from your diet for 45 days (that of course includes grains), then look in the mirror and come back and tell me the difference in how you look and feel and if your energy levels are way higher, way lower or the same. After all that’s the real test and not some book, article or lab study.

  • Jon

    Geesh, I deserve these kinds of comment threads for posting about a cereal box in the first place.

  • TheTroglodyte


  • Diana Putka

    Yes Yes Yes….I wish i could get one now!

  • Diana Putka

    Oh my i would love that shirt..Hang it over my bed and have sweet dreams.