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Published on 09/22/2010 at Wed Sep 22 11:09.
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The NFLPA has set up the Kenny McKinley Trust Fund in honor of Kenny’s 1-year-old son, Keon. Contributions benefiting Keon can be sent to:

Kenny McKinley’s Trust Fund
c/o NFL Players Association
1133 20th Street, NW
Washington, DC 20036

In honor of McKinley — and because something about profiting from a spike in traffic directly related to this tragedy doesn’t sit well with us — we’ll be donating 100% of the ad revenue from BroncoTalk this week to the Trust Fund.

We announced this via Facebook and Twitter yesterday, and were surprised and humbled to receive many responses from people who wanted to donate electronically. We have decided to provide the means to do so via Paypal. We will include 100% of your money (minus whatever Paypal transfer charges are incurred) in our check to the fund. Click the Donate button here. (UPDATE: we have closed this form of donation. Thanks to all who donated and please feel free to continue to donate above).

For Kenny, but especially for Keon, who didn’t deserve a life starting with this type of tragedy. This won’t be much, but hopefully the intent, somberness, and love that’s driving the donation will be felt. Once a Bronco, always a Bronco. RIP Kenny.

  • badimo

    I'm a little confused. Kenny's son is going to grow up with more than a million dollars already. How does money help anything?

  • Kyle

    Kenny wasn't a millionaire, so I'm not sure where you're getting your numbers. This trust has been set up to assist in Keon's health and educational needs.

    Not that there aren't a thousand other worthwhile charities to consider; there certainly are. Without getting into the politics of any of that, we simply wanted to show our support for Keon and give other fans the opportunity to do so.

    So far we've received a great response; thank you to those who have donated! We'll leave the donate option open through the month of October.

  • badimo

    I apologize. I agree that your heart is in the right place. I just disagree with the coverage and attitude that this issue has gotten and this is clearly the wrong place to voice that opinion.

  • Kyle

    No apology necessary, it's worth mentioning and discussing.