Elway and Gretzky Invest in the PBR

John Elway and Wayne Gretzky have teamed up once again and invested in the PBR.  That’s the Professional Bull Riders based out of Pueblo, in case you missed their ads every three minutes on VS and Altitude while watching the Stanley Cup Playoffs.  The size of the investment has not been released by the PBR.  As you might remember the two along with Michael Jordan teamed up to create MVP.com.  The link above has the failed history of the sporting goods website.   I think Orange Bucksnorts sums up the deal perfectly in its post and Herc’s article hit the Broncotalk radar before the RMN version did.

Full writeup at the Rocky Mountain News