Posted Thu Sep 8th by Jon Heath
Ever since John Elway returned to the Broncos organization as the Executive Vice President of Football Operations, fans have felt more connected to the Coloradan-based team.
Long gone are the secretive days of former Head Coach Josh McDaniels when fans weren’t even allowed to “tweet” from their phones during training camp practices. Not only is such activity now allowed, the Broncos front office has been more open to the fans than ever, from conducting fan conference calls with General Manager Brian Xanders and Coach John Fox to following Elway’s transaction updating tweets on twitter.
Between Elway, Fox and Executive Director of Media Relations, Patrick Smyth, the Broncos have come up with creative ways of being more open with the fans. It started with Elway joining twitter. Everyone praised Elway for breaking the news of signings to fans as soon as it happened, but perhaps Mr. Smyth should be getting more kudos.
“Those Elway tweets that were all the rage during the lockout? Elway decides what information should be disseminated and types them in his own words, but it was Smyth who suggested the occasional twitter from boss to public would be a good idea,” wrote Mike Klis of the Denver Post in his latest mailbag.
Thursday, the Broncos media department was at it again, launching an historical archive of the Broncos history on the team’s website, DenverBroncos.com. The online historical database is the first of it’s kind in the professional sports world, and is completely digitalized, containing media guides from each year as well as gamebooks from every game and season in the history of the club.
Available to be viewed by the fans and media alike, the database be be downloaded or viewed in PDF format at http://media.denverbroncos.com/history. Jam-packed with history and statistics, the database is a Broncos Bible that we will surely take advantage of.
Shout out to the Broncos organization, particularly Patrick Smyth, for working hard towards becoming one of the most fan-friendly teams in the league, we the fans sincerely appreciate it!