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Published on 12/04/2009 at Fri Dec 04 17:23.
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Denver Broncos Darrell Reid celebrates recovering a fumble from Cleveland Browns quarterback Brady Quinn during their NFL football game in Denver, Colorado September 20, 2009. (REUTERS/Mark Leffingwell)

Denver Broncos Darrell Reid celebrates recovering a fumble from Cleveland Browns quarterback Brady Quinn during their NFL football game in Denver, Colorado September 20, 2009. (REUTERS/Mark Leffingwell)

The NFL has fined Denver Broncos outside linebacker Darrell Reid $10,000 for displaying unnecessary roughness against the New York Giants Thursday, the Denver Post reports.

Reid struck his opponent “in the head area” with his elbow, an act that came with a warning and one that the NFL describes as a “flagrant violation.”

Reid has already made public his intentions to appeal the fine via Twitter (strongly, we might add).

This is less about the fine and appeal and more about new media, and how it is changing the face of sports journalism. Reid saw the Post’s report (on twitter), reacted to it, then posted his reaction (on twitter) for his 1,700+ followers to see.

The result? Instant access. Fans have insight into the lives and minds of their favorite players unlike any other time in history.

Case in point: minutes later, Reid saw our tweet (twitter update) on Knowshon Moreno‘s rookie award and re-tweeted it, saying he was standing next to Moreno right then. We would assume Moreno found out about his award before the Broncos’ press release hit our inbox, but it put a smile on our face knowing we may have helped Reid and other Broncos share the message.

Twitter and blogs have put kids in Arizona and renowned columnists who don’t bother to show up to camps or games on the same level.

And that fine is total bulls***, by the way.

Reid fined $10,000 [All Things Broncos]
Darrell Reid [Twitter]
BroncoTalk [Twitter]